Open letter to customers, partners, sceptics and why not, curious minds
Beyond digital communication: back to basics.
We were among the first in our industry to believe in digital and social media when everyone else was sceptical. We embraced them before they became mainstream because we have always known how essential it is to communicate, share and be present where conversations arise. But today? Today we are all inundated with identical posts, copy-and-paste content and a barrage of self-referentiality. We too contribute to the digital noise – and we are aware of this.
That's why we continue with our unmistakable tone (that of the CAUL Tool Experience, so to speak), but we want to go further. We want to return to something more authentic, more human.
Our proposal is simple: come and visit us.
No formal appointments or special events required. Our doors are always open. Coffee is always ready. Whether you are a customer, retailer, sceptic or simply curious, we are here for you. Because we believe that the true CAUL Tool Experience cannot be limited to a screen. It must be experienced, touched and breathed in our spaces.
In an increasingly virtual world, we choose to remain real. Always ourselves, always available, always ready to engage. Our doors are open not as a marketing strategy, but because we believe that the best business comes from human relationships. Because behind every project, every partnership, every success, there are always people.
We look forward to seeing you. Because the true CAUL Tool Experience begins when you walk through our door.
